I help progressive causes drive social and political change.

I advise leaders enabling them to build and scale campaigns that shift attitudes, move people to action, define reputations, and influence policymakers.

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Spot campaigning opportunities with a weekly monitoring exercise 
Spot campaigning opportunities with a weekly monitoring exercise 

It can be overwhelming for campaigners working to create political and social change to cut through the sheer noise of information in politics and the media. The external landscape is constantly changing, and important developments can become lost in the midst of a huge volume of less relevant news.

What does it mean to be a campaigns strategist?
What does it mean to be a campaigns strategist?

I’ve worked on a wide range of important issues throughout my career — everything from highlighting the importance of ethical AI regulation, to protecting people's access to cash withdrawals and deposits in their local communities, to helping to improve mental health services for children and young people.

How I work

I blend public affairs, grassroots mobilisation, and media relations to help leaders build multidisciplinary campaigns that drive real change.

I provide one-off support as well as a range of retainer options. I also partner with a small network of experts across various fields, enabling me to provide additional capacity on larger projects and offer seamless integration for complex campaigns.

My service offering

  1. Political Analysis: In-depth analysis of political risks and opportunities

  2. Government Relations & Public Affairs: Developing and refining strategies for influencing policy and legislation, and assisting with outreach and engagement.

  3. Grassroots Mobilisation: Developing and refining strategies for mobilising grassroots supporters.

  4. Stakeholder Research and Engagement: Conducting research on key stakeholders, and supporting engagement.

  5. Messaging Development: Crafting and refining messages for effective communication

  6. Coalition Building: Assistance in building and mobilising coalitions across civil society.

  7. Media Relations and Engagement: Establishing and maintaining positive relations with media, managing media engagement including print and broadcast media.

  8. Spokesperson Training: Bespoke training to equip leaders with the skills and confidence to handle media interviews and select committee sessions.

  9. Purpose, Positioning, and Narrative: Assistance in defining organisational purpose and positioning.

  10. Digital & Social Media Advisory: Guidance on digital and social media engagement.

  11. Thought Leadership & Policy Development: Developing thought leadership content and policy positions.

  12. Monitoring: Political and media monitoring to keep track of issues and identify opportunities for influencing.

  13. Research & Insights: Conducting stakeholder interviews and commissioning polling and data analysis.

  14. Video Content: Assistance creating campaign videos to communicate your message clearly.

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